Naked Juice and Hollywood ScentFX Create a Massive Consumer Magnet!

For Immediate Release

Hollywood, CA. September 25, 2006-- "The Sweet Smell of Success--Literally!" Nationally renowned super-juice manufacturer, "Naked Juice," deployed several "Hollywood ScentFX" "Scent-Blasters" across the United States to target major markets in a massive grassroots branding campaign.

Naked Juice was searching for a powerful and clever way to expand their target market. After hearing about the success of Hollywood-based, RPI Entertainment's latest innovation, "Hollywood ScentFX," the juice giant sought RPI's expertise to create an innovative way to capture potential consumers through the powerful art of Scent-Scaping!

Naked Juice prides itself on the fact that their products are derived "from freshest and purest stuff in the world..." "Naked Juice was extremely adamant about having a scent that not only represented the 'freshness and high-quality' of their product but that also 'quenched' the consumer's thirst through the enticing scent thus drawing them to the sampling area." Notes RPI's Managing Partner, Jeremy Vargus. RPI's ScentFX team jumped to the challenge and custom created the perfect scent to match Naked Juice's super-healthy and yet delightfully tasty product. 

The ScentFX Scent-Blasters were chosen due to the unit's ability to "blast" scents out over a very large outdoor space, releasing strategic pockets of aroma into the surrounding areas. RPI's ScentFX utilizes dry scents derived from natural essences that are totally safe and environmentally friendly while creating the most realistic smelling scents available on the market. So, matching Naked Juice's high expectations were no problem for the professional "sniffers" that create the company's proprietary olfactory blends!

RPI Entertainment & Media Group specializes in innovative entertainment solutions with spectacular, live Las Vegas-style theatrical productions and ground-breaking special effects across the globe. The company has also made a quite a reputation for itself as the world-leader in many proprietary theatrical effects which the company has not only utilized within the entertainment industry but also within the ever-growing "Promo-tainment" market as well. Check out www.RPIEntertainment.com to learn more.

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For product and show information, please contact Rebecca at RPI Entertainment & Media Group: rgalo@rpientertainment.com

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